Özet:

Consumer behavior is a complex process that consumers place and desire to meet their needs with the goods and services they choose, obtain, use. Understanding the causes of this process means revealing consumer behavior formed by the needs and motivations of consumers. The social position of the consumer is one of the important factors that influence the choice of furniture and purchasing behavior. This study, aimed at determining consumers’ behavior towards the purchase of home-related furniture, took place on 167 adult individuals in the Denizli city section. The behavior of individuals towards the purchase of furniture is determined by the responses they give to the Likert type 21 sentence, the social position (ISP score) and the effects of other independent variables on behavior are studied. The social position was determined by benefiting from equality and for the first time applied to such a study. The analysis found that the social position was not determining in terms of the form of shopping, the reliability of the shopping and the subjective standards (p>0.05), and that the basic shopping structure varied according to the social position (p<0.05), and that women were more sensitive to the purchase of furniture than men (p<0.05).