Özet:

Occidentalism, which has different definitions, in its most concise and general expression, is a scientific discussion on the East (I) and the West (the Other). This study will draw attention to two approaches of Occidentalism by examining the Eastern and Western perceptions of this concept and understanding its different definitions as well as related discussions. In the first part, in the context of the I-Other relationship, the difference between the East and the West will be examined. Next, in the context of Occidentalism and Orientalism, the phases of the East-West confrontation will be addressed through the concepts of prejudices, assumptions, ideas, binary contrasts, information production, image, and fiction. In the second part, the study explores the two approaches to the different definitions of Occidentalism and the image of the "I" and the "Other," presented by the points of departure. By doing this, it will be shown that the first of the two approaches fictionalized the West to present the East and the second fictionalized the East to present the West. In the light of these differences, this study will show how Occidentalism is instrumentalized by the East and the West.

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