Özet:

In today the fair trade is one of the modern marketing strategies Fairs can make a genuine contribution to socio economics development of the cities regions or countries But right fair type should be chosen Otherwise fair trade can not to be obtained desirable results for development In this study focused on economic effects quality and quantity of first and second Cukurova Industry and Trade Fairs In addition looking some answers about how ought to be determine right fair type and which sectors should be taken up strategic sectors for Adana economics and its future fairs Keywords: fair trade economic development regional development strategic sector

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