Özet:

The aim of this study is to define the relation between marketing concept and relationship marketing. For this purpose, the questionnaire is designed to collect data, from the owners, general managers or marketing managers of Small & Medium Size Business Enterprises (SME), about their marketing approaches on marketing and the level of application of relationship marketing by them. The results suggest that subjects use modern marketing and relationship marketing concept and usually apply relationship marketing. It is determined that there is a relation between modern marketing concept and relationship marketing and relationship marketing applications towards personnel and other firms.

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