Özet:

Recent research in accounting-finance advocates nonfinancial measures of company performance, such as customer satisfaction, customer loyalty, product quality and market share. A growing literature suggets that nonfinancial performance measures accourding to current financial performance measures are beter predictors of long-term financial performance. In this study, relation between customer satisfaction and return on assets, market value, stock return, abnormal return are statistically tested. To this end, a data set consisting of 37 firm using, relation between customer satisfaction and financial performance over the 2006-2008 periods were investigated.

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