Özet:

Increasing usage of social media and greater preference, especially by young masses, has increased the importance of researches in this area. In our country, social media is mostly used by young people, and the attention of businesses and brands has turned to social media tools. In this point, the aim of the study is to examine and investigate the influence of social media on the buying behaviours of university students in a conceptual framework. In accordance with this aim, recent studies, reports and some academic works in Turkey were used and then some basic findings and results were concluded. The most important limitation of this study is the use of the screening model and the utilization of only Turkish literature.   

Anahtar Kelimeler: