Abstract:

Heritage tourism, which has become a niche market formed by abstract culture tourists, has been dealt with by three theoretical approaches. The understanding of motivation, cultural capital and the group that controls this capital is the core of the understanding of hereditary movements. Today, it is believed that inheritance tourism, which shows supply and demand-oriented development, is in a current and potential market position. The aim of this study is to determine the visitor profile of the Seven Churches, which are addressed by the Heritage Tourism Approach, from the point of view of travel agencies. For this purpose, a semi-configured telephone call was made with 22 travel agencies that organize the Seven Churches Tour in Turkey. It is said that the profile of the captured niche market, from America (40%) and Europe (50%) is made up of targeted and random cultural tourists who act with the objectives of tourism and religious (36%), cultural (22%), emotional bond (18%), hac and religious (13%) and follow St. Paul (9%). Knowing this market closely can be helpful for destination marketers in the context of market division and marketing karma creation.