Özet:

When the coexistence of language and thought is supported by ideology, this combination becomes discourse and this forms the active power of politics. This active power of politics can be transformed into an important struggle through the media. The communication of the political language to the broad masses through media has led to the existence of the politicized individuals and the use of the political language as an effective tool on the masses. The language of politics, which is important with coexistence of language and ideology, aims to influence the preferences of the target group. At this point, the symbol also serves the same purpose through the visual support it provides. Media is in front of the areas where language, ideology and symbol is used extremely. The use of media increases at the same rate thanks to the day by day increasing efficiency of technology. Thus, it will be inevitable that the media  whose effects have increased is preferred by politicians. Especially during the election periods, politicians use the media to achieve their goals and aims. In this context, this article aims to draw attention to the power of the media on masses in relation to the media and politics by touching upon the relation between language and thought, the coexistence of discourse with ideology and the importance of symbols in political representation.

Anahtar Kelimeler: