Özet:

While kids marketing is a growing issue in the world, it represents a very important market especially in a country like Turkey, where people aged under 19 represent the 36% of the whole population[1]. There are several reasons why marketers direct their efforts to kids marketing: First, children generate a market of their own where they can purchase on their own. Second, children have great power to influence their parents to various purchases. Third, as well as an existent market, children represent a potential future market for brands. In this paper, the concept of kids marketing, its state in Turkey and Pınar's marketing operations directed to children has been explored. [1]Turkish Statistic Institution's 2000-2020 projections on population acording to age, http://www.unicef.org/turkey/ut/_ut2_2010.html

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