Özet:

People live in the cultural environment of media. Media has important responsibilities in understanding and defining the images of all groups and people that exist in society, their places and cultures. The media organizations must work to ensure that the rights of groups with differences in society, included and protected in national and international regulations, to exist and to express themselves can be realized, and that these groups are represented in the direction of strengthening social peace without discrimination. In this context, the primary goal of media organizations should be to adopt communication practices that will strengthen mutual understanding in the representation of differences. This study assessed how homosexuals were represented using the content analysis method in news published in national newspapers representing different media groups. The study covers the Hürriyet and Sabah newspapers published in the period between 1 January 2008 and 31 December 2009. In some news in Hürriyet and Sabah newspapers, homosexuality is an unusual and strange approach that is addressed in these news, it is also used a ridiculous, magazine, provocative and predictive style. The same-sex news was subject only to their sexual orientations. As a result, negative and pressing representations were placed in the media. However, the liberal understanding in the media increases the likelihood of more fair presentations in the future. People live in a mass-mediated cultural environment. Mass media has an acute and accountable responsibility in definition and understanding of images of other people, places, and cultures in the community. Media organizations assume it as their duty to endeavour with good will and at the highest level to strengthen social harmony and help different groups defined by sexual orientation to enjoy their rights to existence and rights of self-expression, which are defined and safeguarded by national and international regulations, without encountering any discrimination. In this context, the priority goal of media organizations should be to adopt an approach that will strengthen mutual understanding through the representation of different groups in society. In this research, news stories published in national newspapers, representing different media groups, were looked at using content analysis techniques to examine how homosexuals are represented in these news stories over a period of two years. Study covers the time period of 1st January 2008-31st December 2009 in the two largely circulated Hurriyet and Sabah. The study showed that there are negative portrays of homosexuals in the media. There are biased, provocative and prejudice definitions in the media portrayal of homosexuality. Thus, although stereotypical and negative portrays of homosexuality have dominated the media, recent liberal trends indicate a possible increase in the fairly portrays of homosexuals.

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