Özet:

Although visual media appears to have lost its importance in the conditions of the age in which it increasingly gained weight, it actually has the ability to access places where the radio, the internet, the television and even the newspaper can be difficult to reach. As a result of the increased potential of mass communications tools to adapt to technological changes, especially applications on mobile phones, the space-independent effect on daily life, creating a more direct connection with the audience, the audience of the radio also increases every day. The aim of the study is to explore the tendencies of college youth living in Trabzon to listen to radio. The research was conducted using the previously created question form with 1083 students studying at the Law Campus and Fatih Campus in the Black Sea Technical University throughout Trabzon and found that the radio is a communication tool that is extremely commonly used among young people. This study is an original study that reveals the current radio listening trends of university youth in Trabzon. The research has found that, along with technological advances, there has been a change in radio listening devices, the big problem that young people listening to radio are ads that are frequently displayed on the radio channels. Finally, it has been found that young people listening to the radio prefer to listen to music and have fun.

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