Özet:

Heading for to buy a product after people watched advertisings is an admissible realty. But remarkable part of elector hassuch a thinking like “it could be given vote a political party because of good advertising” There is merit of this question. While big part of voters are telling that we are not affected the advertisings, %10-15 of them point out that advertisings can affect our behaviour of voting. In this context, it is seen that politicians and political parties use political advertising in order to impress voters in every election period. Also President of Republic of Turkey, Recep Tayyip Erdoğan especially cares television advertisings in the election campaigns. Emotional messages are given easily in television because ofthe usage of image and voice together. It’s seen that national and religious indicators areused intensely rather than verbal messages in the advertisements

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