Özet:

The study was aimed at evaluation of M. Phil Education programme of Allama Iqbal Open University (AIOU) through SWOT analysis. It was a descriptive research and was based on various perceptions about the programme. Objectives of study were to assess the strengths of M. Phil Education Programme, to point out the weaknesses of the programme, to identify the opportunity of M. Phil Education program and to analyze the internal & external factors of the programme. It was observed that majority of the student reported that they joined M.Phil Education to enhance their professional qualification and M. Phil Education courses were relevant to their requirements. Media propagations and extensive campaigns may be launched to disseminate the usefulness of the programs introductory sessions may be arranged before starting the course works in which orientation is provided about writing research papers and assignments. Modern techniques of research should be emphasized and training regarding the application of computer based research may be imparted to the students facility available attitudes of teachers were finding M. Phil program assisted them in evaluation, little financial, new support is available, new universities are threat to AIOU program. It was concluded that the Courses meet the needs of students, workshop planned carefully conducted in friendly way. There is no option of financial support of fee at higher level. There is no provision of credit hour transfer facility. Keeping in view the conclusions, it is recommended that vast publicity of strengths may be carried out while announcing the admission and more financial support may be provided to the student, measures to meet the threat from emerging university is desirable.

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