Discourse analysis takes its place within a larger body of social and cultural research that is concerned with the production of meaning through talk and texts. In this study general principles of discourse analysis and how discourse analysis is used in qualitative research are mentioned. Theoretical background of discourse analysis based on different fields in social sciences such as sociology, politic, linguistic, media, psychology, etc... Each of them use discourse analysis according to their own perspective and scientific methodology. Besides this they create their rules related with discourse analysis. Hence, it is not easy to gather up formalization and standardization of discourse analysis in one context. Although approaches to discourse analysis vary, at the same time they share common rules. Key words: Discourse, language, discourse analysis
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