Özet:

This paper examines the competition strategies and spreading process of Commercial Banks with Private Capital. It is observed that, although “competitive” basics can be claimed to exist, it is “pressures with an institutional nature” which plays a dominant role in spreading of competition strategies. These institutional pressures display similarities in terms of banks in the application. Such similarities are assessed in three areas as regards Commercial Banks with Private Capital, which are product-based, process-based and structural-based. The fact that the environment in which organizations is doing business is constantly changing, which imposes pressure on organizations, has an essential part in the arising and spreading of strategies employed by Commercial Banks with Private Capital. Likewise, their place on the life-line of organizations is also critical in arising and internalization of new strategies. The desire of the banks doing business in an institutional environment to orient towards similar practices stems from the fact that governmental rules and regulations change often enough to create excessive pressure on organizations.

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