Özet:

The aim of this study is to explore the relationship between learning focus and the development of new services and financial performance in Group A travel agency employees. In the study, the concept of learning focus has been addressed in the dimensions of commitment to learning, shared vision, open mindfulness and organizational information sharing. The data was collected from the agency staff operating in Marmaris from 5 to 22 September 2015. The analysis of 389 data obtained from employees through appropriate sampling used verifying factor analysis and regression analysis. The analysis results show that there are meaningful relationships between the learning focus dimensions and the new service development and financial performance. In light of the findings obtained, various recommendations were given to travel agency managers.

Özet:

The aim of this study is to do an empirical research on the relationship between learning orientation and new service development of travel agency employees and their financial performance. In the study, the concept of learning-orientation is dealt with in terms of commitment to learning, shared vision, open-mindedness and intra-organizational knowledge sharing. The data were collected from travel agents workers in Marmaris between 5-22 September 2015. Confirmatory factor analysis and regression analysis were used in the analysis of 389 data obtained by convenience sampling. Analysis results show that there are significant relationships between learning orientation dimensions and new service development and financial performance. Various suggestions were made to travel agency managers in the light of the findings obtained.

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