Özet:

In the increasing competitive environment in the tourism sector every year, the knowledge of the factors that affect tourists’ destination preferences is of great importance in both the protection of existing customers and the acquisition of new customers and the development of destination marketing activities. The aim of this study is to identify the factors that influence British tourists’ Fethiye destination choice, to identify the effects of the factors that influence the destination choice on their general satisfaction and to reveal the differences between their demographic characteristics and the destination choice factors. The application of the study was carried out with a survey of British tourists who came to Fethiye for vacation purposes. The analysis of the data obtained identified a total of seven factors in tourists' choice of destination, including information and adventure, transport and activities, socio-cultural events, natural attractiveness, travel show and entertainment and leisure. Transport and activity facilities and natural attractiveness dimensions have been identified as important factors in tourists' destination satisfaction. On the other hand, it is concluded that demographic characteristics are not very effective in the destination preferences.

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