A person who will introduce a region's natural, historical, cultural structure and gastronomy to tourists is usually a tourist guide. The tourist guides play an important role in the tour for the tourists visits different destinations, having fun, getting new information as well as in their eating and drinking experience. From this point of view, the aim of the research is to determine the effect of gastronomy knowledge of tourist guides and gastronomic tourism perceptions of tourist guides on the intention of recommendation. For the purpose of the research, a model with 3 variables has been created. Survey technique from the quantitative research methods have been used in the research. Data has been collected from 430 tourist guides between December 2017 and March 2018 with easy sampling method. Frequency analysis, factor analysis and regression analysis have been performed by using SPSS 22 package program. As a result of the research, it has been determined that gastronomy knowledge and perception of gastronomy tourism has an effect on the intention of recommendation.
A person who will introduce a region's natural, historical, cultural structure and gastronomy to tourists is usually a tourist guide. The tourist guides play an important role in the tour for the tourists visits different destinations, having fun, getting new information as well as in their eating and drinking experience. From this point of view, the purpose of the research is to determine the effect of gastronomy knowledge of tourist guides and gastronomic tourism perceptions of tourist guides on the intention of recommendation. For the purpose of the research, a model with 3 variables has been created. Survey technique from the quantitative research methods have been used in the research. Data has been collected from 430 tourist guides between December 2017 and March 2018 with easy sampling method. Frequency analysis, factor analysis and regression analysis have been performed by using SPSS 22 package program. As a result of the research, it has been determined that gastronomy knowledge and perception of gastronomy tourism has an effect on the intention of recommendation.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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