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Bu çalışmada amaç, Shalender, Singh ve Sushil tarafından 2017 yılında İngilizce olarak geliştirilen AUTOFLEX: Otomotiv Sektöründe Pazarlama Esnekliği Ölçeğinin Türkçeye uyarlanmasıdır. Ölçeğin KMO katsayısı 0,734 bulunmuştur. Ölçeğin tümüne ilişkin iç tutarlılık katsayısı α = 0,884’dir. AUTOFLEX: Otomotiv Sektöründe Pazarlama Esnekliği Ölçeğinin Türkçe formu, otomotiv sektöründe pazarlama esnekliğini ölçmede geçerli ve güvenilir bir araçtır.
In this study, it is aimed to adopt the AUTOFLEX: Marketing Flexibility Measurement Scale for Automobile Companies developed in English in 2017 by Shalender, Singh and Sushil to Turkish. The Kaiser-Meyer-Olkin measure of sampling adequacy was found as 0.734. The internal consistency for the entire scale was α = 0.884. The Turkish form of the AUTOFLEX: Marketing Flexibility Measurement Scale for Automobile Companies is a valid and reliable instrument in the assessment of marketing flexibility for automobile companies.
In this study, it is aimed to adopt the AUTOFLEX: Marketing Flexibility Measurement Scale for Automobile Companies developed in English in 2017 by Shalender, Singh and Sushil to Turkish. The Kaiser-Meyer-Olkin measure of sampling adequacy was found as 0,734. The internal consistency for the entire scale was α = 0,884. The Turkish form of the AUTOFLEX: Marketing Flexibility Measurement Scale for Automobile Companies is a valid and reliable instrument in the assessment of marketing flexibility for automobile companies.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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