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  Citation Number 1
 Views 180
 Downloands 42
Freight Forwarder İşletmelerinden Hizmet Alan Müşterilerin Memnuniyetinin Araştırılması
2019
Journal:  
The Journal of International Scientific Researches
Author:  
Abstract:

        Günümüzde rekabet avantajı sağlamak isteyen işletmelerin, temel yetenekleri dışında kalan lojistik faaliyetler için dış kaynak kullanımına gitmeleri lojistik alanında yeniliklere yol açmıştır. Lojistiğe olan ilgi arttıkça lojistik alanında hizmet sağlayıcı olarak faaliyet gösteren 3. parti lojistik işletmelerde de artış görülmeye başlanmıştır. Çalışmanın amacı:  lojistik faaliyetlerinde dış kaynak kullanarak Freight Forwarder işletmelerinden hizmet alan müşterilerin memnuniyetinin belirlenmesidir. Bu amaç doğrultusunda merkezi İstanbul ilinde bulunan Freight Forwarder müşterileri üzerinde yapılandırılmış görüşme yöntemi ile Freight Forwarder işletmelerinde müşteri memnuniyeti yaratan kriterlerin tespit edilmesine çalışılmıştır. Çalışma sonucunda:  Freight Forwarder müşterilerinin genel olarak almış oldukları hizmetten memnun oldukları sonucuna ulaşılmıştır. Müşterilerinçok memnun oldukları hususun ‘maliyet avantajı sağlama’ kriteri olduğu görülürken,çok memnuniyetsizlik ifade ettikleri hususun ‘Freight Forwarder işletmenin çalışanlarının ve alt taşıyıcıların paydaşlık konusunda gerekli yetkinlik ve iş disiplinini sağlayamaması’ kriteri olduğu tespit edilmiştir. 

Keywords:

Research Of Customer Satisfaction From Freight Forwarder Business
2019
Author:  
Abstract:

Nowadays, the use of external resources for logistics activities that are outside of their basic capabilities has led to innovation in the logistics field. As the interest in logistics increased, the number of third party logistics companies that operate as a service provider in the logistics sector has also increased. The purpose of the study is to determine the satisfaction of customers serving Freight Forwarder using external resources in their logistics activities. For this purpose, the customer satisfaction criteria in Freight Forwarder enterprises are determined by the structured conversation method on the Freight Forwarder customers located in the central Istanbul province. The study concluded that Freight Forwarder’s customers were generally satisfied with the service they received. The criterion that customers are very pleased is the criterion of “providing a cost advantage”, while the criterion that they are very dissatisfied is the criterion that “Freight Forwarder is not able to provide employees and subcontractors with the necessary competence and business discipline in terms of partnership”.

Keywords:

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The Journal of International Scientific Researches

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

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