Özet:

The aim of this study is to investigate the impact of TV channels’ viewing rate (rating) of the competition on public speaker preferences as one of the forms of presentation of news.   The study is of importance in terms of revealing whether the pressure of the viewing rate sends the television news editors to a more sensational way, if it sends the degree of it. In TV news literature, kam spiker can be classified in three types: direct and hard-input kam spiker (hard lead), indirect and curious kam spiker (soft lead), and quotation spiker (quote lead), starting with a stunning quote. When making the editorial decision on which of these speakers to be used, various criteria are taken into account: the type of channel, the type of broadcast, the type of news. In the study in Turkey, the general TV channels and thematic news channels are compared with the preference of the speaker type and the use weight. As general TV channels, Show, Star and ATV; as news channels, NTV, Haber Global and HaberTürk's main news newspapers have been analyzed. In the main news newspapers of the general channels working under a more intense "visuality rate pressure", thematic news channels may be expected to be more preferred than the main news newspapers of "exact and curious kam speakers." The results of the study supported this assumption.

Anahtar Kelimeler: