Özet:

Recently together with the spread of the Internet, there has been a rapid increase in the use of social media. Social some satisfaction to individuals. While Individuals are using social media to provide this satisfaction, marketers have turned opportunity these new medias which they will conduct marketing activities. They conduct various marketing activities in order to create demand for their product in social media. One of these activities are social media advertising. The purpose of this study, with the uses and gratifications through the perspective, to determine whether the attitude towards social media advertising effects purchase intention. Through simple random sampling, 242 data were obtained from communication on various social media channels with the electronic survey. As a result of analyzes, it has been found that the motivations of social media usage effects the attitude towards advertisement. Another finding is the effect of attitude toward advertising on purchase intention

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