Özet:

In recent years, the increase in competition and the number of third party service providers has led to new meanings on logistic value and logistic value added which are usually synomymys. The aim of this paper is to demonstrate how these concepts that have been interpreted in different ways are perceived by the companies that operate in Turkey. In the focus group study with this purpose in mind, service types and characterstics that are perceived as logistic value and logistic value added have been determined. The results of this research might provide competitive advantages to companies by facilitating the effective planning of logistic operation procedure that is of crucial importance in service differentiation

Anahtar Kelimeler: