Özet:

This study aims to present a general framework about studies on equity theory. For this purpose, articles related with equity theory were examined in terms of various bibliometric characteristics. Word “equity” and “equity theory” were searched among the articles published in the Journal of Retailing and Consumer Services between 2014 and 2018. 31 articles were identified related to equity theory and then were examined in terms of year of publication, number of authors, number of pages, keywords, number of references, research topic, type of research, data collection tool, sample group and sampling method. According to the results of the study, the number of articles related with the theory increased from 2014 to 2018. The number of articles related to this theory was the highest in 2018. It was seen that most of the articles containing the theory examined price, perception of justice, service failures, and compensation for service failures.

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