Özet:

In this article, public diplomacy and cultural diplomacy as a field of application of it which are among the facts that constitute soft power are examined conceptually. The purpose of this article is to emphasize the importance of cultural diplomacy which is a resource of soft power and activities of Yunus Emre Institute for Turkey. In this context, first, the relationship between soft power and culture is tried to be explained by the importance of culture in establishing soft power. As a result of changes in the procedures for the application of public diplomacy in the recent history, the importance of cultural diplomacy in this area has been discussed and Turkey’s development, in public diplomacy, in cultural diplomacy has been evaluated on the activities of the Yunus Emre Institute. In this article, the establishment process of the Yunus Emre Institute is explained, and activities of the institute related to cultural diplomacy are examined by using numerical data and through the 2023 vision, the objectives of the institute which is related to cultural diplomacy has been given a place in the study.

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