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Bu çalışma tüketicilerin demografik özelliklerinin organik gıdalar için ödeme istekliliği (willingness to pay-WTP) üzerindeki etkisini incelemeyi amaçlamaktadır. Bu çerçevede çalışmaya veri sağlamak amacıyla 2022 yılının Ağustos ve Eylül aylarında Şanlıurfa’da yaşayan 350 tüketicinin katılımı ile bir anket uygulaması gerçekleştirilmiştir. Anket formu belirtilen tercih yaklaşımlarından koşullu değerleme yöntemine göre hazırlanmıştır. Ayrıca ödeme istekliliğine ilişkin değeri ortaya çıkarmak için çift-sınırlı ikili seçim formatı tercih edilmiştir. Analizler sonucunda organik olmayan gıdaya kıyasla organik gıda için ortalama ödeme istekliliğinin %58,9 olduğu tespit edilmiştir. Ayrıca cinsiyetin organik gıda için ödeme istekliliğinde etkisi olmadığı sonucuna ulaşılmıştır. Bunun yanında tüketicinin yaşı, medeni hali, geliri ve eğitim düzeyi ödemek istekliliğini etkilemektedir. Buna göre sonuçlar gençlerin, evli olanların, yüksek gelire sahip ve eğitimli olan bireylerin organik gıda için daha fazla prim ödemeye istekli olduğunu göstermektedir. Demografik özelliklerin farklı kategorilerine göre yapılan hesaplamalarda, 18-29 yaş aralığında, üniversite mezunu, evli ve 15.000 TL üstü gelire sahip olanlar en yüksek ödeme istekliliğine sahip tüketici profilini oluşturmaktadır. Bu özelliklere sahip bir tüketicinin organik gıda için ödeme istekliliği %81 olarak hesaplanmıştır.
This study aims to examine the impact of consumer demographic characteristics on willingness to pay (WTP) for organic food. In order to provide data to the work in this framework, a survey app was carried out with the participation of 350 consumers living in Sanlıurfa in August and September of 2022. The survey form is prepared according to the conditional assessment method of the preferred approach. It is also preferred a double-limited binary choice format to reveal the value relating to the willingness to pay. The results of the analysis found that the average willingness to pay for organic food compared to nonorganic food was 58.9%. It has also been concluded that gender has no effect on the willingness to pay for organic food. In addition, it affects the consumer's age, civilization, income and education level of willingness to pay. According to this, the results show that young people, married, high-income and educated individuals are willing to pay more premiums for organic food. In calculations made according to different categories of demographic characteristics, in the age range of 18-29 years, university graduates, married and those with income above 15,000 TL form the consumer profile with the highest willingness to pay. The consumer’s willingness to pay for organic food is estimated at 81% of the rate.
This study aims to examine the effect of consumers' demographic characteristics on their willingness to pay (WTP) for organic foods. In this context, a survey was conducted with the participation of 350 consumers living in Şanlıurfa in August and September of 2022 in order to provide data for the study. The questionnaire form was prepared according to the contingent valuation method, which is one of the stated preference approaches. In addition, a double-bounded dichotomous choice format was preferred to reveal the value of willingness to pay. As a result of the analysis, it was determined that the average willingness to pay for organic food compared to non-organic food was 58.9%. In addition, it was concluded that gender had no effect on willingness to pay for organic food. But, the age, marital status, income and education level of the consumer affect their willingness to pay. Accordingly, the results show that young, married, high-income and educated individuals are willing to pay more premiums for organic food. In the calculations made according to different categories of demographic characteristics, those aged between 18-29, university graduates, married and those with an income of over 15,000 TL constitute the consumer profile with the highest willingness to pay. The willingness of a consumer with these characteristics to pay for organic food was calculated as 81%.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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