Abstract:

Change is the first of the concepts we see most in our daily lives. Our world has passed through a great process of change. The latest technology that has changed the world in recent years is the Internet. So that the internet, which was initially considered a military/defence communication system, has first experienced a change in its development journey and has transformed and transformed every field in which it is concerned. The internet, the dominant technology of our time, has moved the purchasing action of individuals to virtual platforms. Mobile phones, integrated with Internet technology, have become an indispensable part of our everyday life. Technology facilitates people’s lives, but advanced technology has also brought dependencies. This negative condition that the smartphone addiction brought with it was named nomofobia. The aim of this study is to determine the relationship between the nomofobic trends of X, Y, Z generations of consumers with online shopping addiction. In literature, research has been carried out on distinct nomofobia and online shopping addiction. This study brings original value in literature in the direction of the first study of the relationship between consumers' fear of mobile phone and online purchase decision. The study universe was created by X, Y, Z generations of consumers. The field research of the study was conducted with 403 consumers and the face-to-face survey method was applied. A simple random sampling method has been used to determine the sampling of the research. The data collected by the survey form was analyzed by the SPSS.22 statistical package program. Individuals involved in the study were categorized according to their nomofobic trends using the Nomofobia Scale. 24.6 per cent of participants were low-level, 66 per cent middle-level and 7.9 per cent over-level cell phone addicts. In the hypotheses established about the relationship between consumers' Nomofobic trends and purchasing decisions, meaningful relationships have been identified.

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