Özet:

Institutions and organizations use various means to carry out communication activities. The number of vehicles that are increasing with the development of technology is the public spot broadcast on television. Public spots, which are used very actively by non-profit institutions, in recent times in public information, are prepared for various purposes. These purposes include: informing the public, ensuring the social order, announcing new services, fighting bad habits, etc. can be counted. Specifically in 2012 with the guidelines published by the RTÜK party; public spots are free of charge, with the obligation to appear on all channels, the use of these broadcasts has increased. But the success at the point of achieving the goal of public spots is a matter to be examined. This study was prepared to identify how much public spots serve for communication purposes and determine the viewpoint of the public spots. It has also been studied how effective public spots are based on various variables in informing and behavior changes. In the study; public relations, public information, public spot concepts were focused on. Public spots have been addressed in many ways and supported by examples and past studies. Public spots are divided into categories in terms of topics to ensure a better understanding of the topic addressed in the framework of the study and to draw the framework of the research done. A survey on the people of Konya was conducted to identify the effects of public spots and how they are assessed by the target audience. Although the data obtained depends on various variables, public spots are a sufficient and effective tool in informing the public.

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