Özet:

Companies want to maximum profits by selling goods or services. Companies benefit from the business’s marketing function in order to maximum profit as well as to maintain continuity. Through effective marketing management, they reach the target audience. Marketing managers in the marketing department take into account some variables when deciding on the executive of their marketing activities. These variables are called marketing components or marketing karma. At the same time, the marketing framework, which also forms the marketing management functions, allows marketing managers to make more accurate and locally decisions. The marketing karma consists of product, price, distribution and maintenance functions. The retention function is a marketing component that enables the target audience to notice and promote the product or service in its most general reputation. Holding can be done through sales promotion, direct marketing, public relations, advertising and personal sales. Personal sale is a method that is often applied by marketing managers, as it is the most expensive and also the most effective method of holding carm. In this context, a focus group conversation with 10 personal sales staff who sell electronic materials has been discussed on the importance and challenges of personal sales activities. The conclusion is that the marketing managers value their personal sales staff very much, they increase the sales of the business, they encourage customers to re-interest the product, as the challenges of the profession, they are tired of their long standing and working, and they are faced with very unnecessary questions.

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