Özet:

This study aims to contribute to the relevant knowledge by evaluating the augmented reality applications, which are becoming more and more popular each day, in terms of tourism activities. In this context, the relevant literature is reviewed in detail, and the usage areas of augmented reality technologies in the tourism sector, the advantages and opportunities to be created by using these technologies, and possible problems that may occur or be encountered are discussed. According to the evaluations, the realization of tourism activities completely based on augmented reality applications cannot go beyond a utopia for today, since it does not meet the two main elements of today's tourism, such as travel and accommodation. On the other hand, simply gaining experience in augmented reality applications without travel and accommodation elements cannot be considered as a tourist attraction alone, but the augmented reality applications with their facilitating and supportive dimensions enrich the tourism activities carried out for many different purposes, thus ensuring the sustainable competitiveness of destinations and tourism enterprises. They may play an important role in gaining the upper hand. The thoughts that some updates may be needed in tourism activities as a result of the developments and changes that may occur in augmented reality applications due to developing technologies can also be considered as an important point of this study.

Anahtar Kelimeler: