This research discusses the main characteristics of consumer purchase intention through social media marketing, the main factors of social media marketing affecting the consumer purchase intention, which is, brand loyalty and consumer behavior. Today technology provides the power to customers to investigate the product and to criticize them and to label them in equal measures and more. So many organizations and company have pages on social media to hold the feedback and complement information about product. This is a quantitative research. The sample counted 83 respondents the data is collected through surveys from questioner tool. This research will be analyzed by applying multiple regression analysis using SPSS software. The result shows that there is a positive relationship between SMM and CPI. Key Words: Social Media, Marketing, Consumers, Purchase Intention.
Alan : Eğitim Bilimleri; Güzel Sanatlar; Mimarlık, Planlama ve Tasarım; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
Benzer Makaleler | Yazar | # |
---|
Makale | Yazar | # |
---|