Özet:

In this study, it was aimed to determine the effect of demographic features on the preferences of the consumers living in Kayseri province. In this context, the issues and problems that furniture manufacturers will focus on have been determined. For this purpose, a survey of 35 questions was prepared and applied with face-to-face interviews with 300 people living in Kayseri province. The findings were evaluated and interpreted with using of cross tables. As a result of the study, according to the results obtained from consumers who came to the dealers to buy furniture, it was determined that women took an active role when consumers bought furniture, and that the level of appreciation increased as the education level increased. It has been observed that all consumers have high expectations about durability of the furniture. As consumers age, the types of units purchased are decreasing and it has been found that durability and functionality are at the forefront rather than the aesthetics of the furniture. Based on these results, manufacturers can make special designs and develop different sales policies by narrowing their target audiences and focusing on these selected target audiences.

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