Özet:

The primary aim of this empirical study is to examine the customer perceptions of organic food products and also to ascertain which factors influence customers' purchases of organic goods. The rising demographic dividend, purchasing power, and interest in organic commodities' alleged health and wellness advantages have bolstered India's organic food market. This research is being conducted in Chennai. The current investigation is exploratory and descriptive, including qualitative and quantitative research methods. Initially, the study had an experimental component required for data collection and assessment. The investigation's second phase is survey-based descriptive research, which employs a small sample of customers. The study's response rate resulted in a total sample size of 208. Consumer information is factored, and descriptively examined. The result reveals that most of the consumers are pleased with organic food products and would recommend them to others. They are hesitant to buy organic food items for various reasons, including a need for more trust in organic food products. The respondents are opined that consumption of organic food products helps to maintain health consciousness and food safety are willing to purchase them even when traditional alternatives are on sale. Moreover, organic food marketers and farmers educate customers and help them learn more about organic food products

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