Özet:

The study's main goal is to examine how insured people perceive or feel about the services offered by insurers. In the end, private life insurance companies entered the market, substantially decreasing LIC's market share. People perceive private life insurers are sharing wealth plans more or less than the term life insurance plans. Wherein the consumers are looking for tax exemption and safety too as their major concern for buying insurance plans. Growth of invested money is the perception which is pulling them towards the sector. Awareness of IRDA is a bit skeptical to few consumers. In a nutshell still people have the perception that LIC is the safest option when people think of buying a policy. Although nowadays insurance in health is gaining an upper edge but consumers perceive wealth creation through Insurance plans is important for them. According to the survey firm image is one of the most important factors that we prefer to consider before purchasing insurance. This is primarily due to as people anticipate safety and security in exchange for the amount they have invested

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