Özet:

The power of influence led the communication science treated as an individual science, which was originally as a part of social sciences today determines the ideological frame of media as well. The purpose of mass media, which is supported by technological improvements, is transforming ideological tasks as well which are attributed to the media. The manipulation of media by political elites, which is used with all its functions to build the desired social reality, obliges individuals to live under circumstances of mass, which are created, by politics and media. That pressure disrupts the media-public relation, meanwhile leads up to the end of the moral values, which is essential for the existence of media. In this study, the reason why the media failed to defend its fundamental ideology against political influence is questioned. It is aimed to draw attention to how the reality that created by media and politics is perceived by the public and the individuals. In this context, the main ideology, influence of media, and the relation with the public are studied. Books, journals, articles, and newspapers are used as a source to get help.

Anahtar Kelimeler: