Özet:

Purpose - The purpose of the study is to study the impact of the rigorous organizational culture and the person-organism harmony on the perception of double direction. Method - The research was carried out through an online survey with 201 staff working in the technology sector. The data is analyzed by correlation and multiple regression analyses. The findings - According to the research findings, the strict-plurious culture and the person-organism consistency positively and meaningfully affects the perception of double direction. It also plays the role of the mediation of the person-organism consistency in the relationship of close culture and double-direction perception. The discussion – 21. In the century, life, innovation and functional and quality becomes the business, it is directed to invest in new markets. Innovation requires an assessment of the business’s profitable and exploration capabilities “at the same time” (double direction) that the realization of innovation depends on the perceptions of all employees, from the height management to the height, of the organization’s culture. Research shows that the organizational consistency of the employee feeding an innovative cultural perception enables them to combine their different ideas and abilities (Quinn and Spreitzer, 1991; Denison and Mishra, 1995; Taormina, 1997).