Abstract:

Today, with the development of technology, the methods, tools and techniques used by public and private sector organizations in public relations have begun to change. In addition to the private sector, public institutions and organizations also actively use social media. It has become obligatory to use social media to share the work done with the public, create public opinion, inform the public and get the support of the public. How social media is actively used for communication, interaction, feedback and persuading the target audience is also important. Institutions that actively use social media have a greater chance of being successful today. Institutions need to give more importance to social media, whose agenda-setting features and influence are increasing day by day. This study aims to reveal how social media is used for promotional purposes. For this purpose, how the TR Ministry of Tourism uses Facebook, Instagram and Youtube has been examined. Pages were scanned between September and October 2022 to reveal how and for what purpose the Ministry uses these tools. The data obtained by creating a coding scale were analyzed and the findings were interpreted. As a result of the study, it has been determined that the ministry uses social media as a one-way communication tool within the framework of informing the public, the routine activities of the ministry are shared on social media and it is not used for promotion of the country's historical, cultural and touristic values.

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