Özet:

The perception of tourism by local people is one of the most important elements that comes after the tourist values that the regions have. Because determining the perception of tourism by the local population plays a key role in the successful implementation of development plans for tourism activities in the regions. In addition, the attitude and support of local people towards tourism activities is also important in making tourist areas sustainable. This research was carried out in order to determine whether this perception differs compared to Arab tourists by measuring the tourism perception of the local people of Trabzon. In addition, the fact that the perception of tourism differs according to some demographic variables was also investigated. In accordance with the purpose of the study, after a review of the relevant literature, a questionnaire was created and conducted online for local residents living in Trabzon due to pandemic conditions. The data were completed in March-May 2021 with 392 participants. The data on the characteristics of the participants and their perception of Arab tourists were analyzed by making a percentage and frequency distribution. On the other hand, the general perception of tourism by the local population is divided into sub-dimensions by subjecting it to factor analysis. In order to determine whether the sub-dimension perceptions differed according to the tourist profile and demographic variables, the “T” and “One-Way Anova” test analyses were performed. As a result of the research, it was determined that the perception of the local population towards tourism is generally positive. However, it has been determined that the perception of socio-cultural impact is more negative and the perception of economic impact is more positive when it comes to the Arab tourist profile.

Anahtar Kelimeler: