Özet:

The study has studied the effective role of the concept of social and emotional wealth (SEW), which is perceived as non-economic values that the family’s belief and values, which are effective in the adoption of a sustainable business life of family enterprises that are of great importance in the Turkish and world economy, and the concept of social and emotional wealth (SEW), which is perceived as non-economic values that the family obtains from the control position in the business. It also focuses on heterogeneity in family by addressing competitive advantages and sustainable life concepts to have the key to sustainable success which is effective in the formation of the status of family, which is an important source of entrepreneurship. Based on the research outcomes on the subject in literature, this study, from small enterprises in the province of Istanbul to medium-sized enterprises and even large global enterprises operating in varied sizes, the conceptual characteristics of family enterprises, the innovation capabilities, competitive advantages and sustainable lives have been assessed according to the data obtained from the Istanbul Chamber of Industry as a target audience. The data is analyzed using SPSS. The analysis has shown that SEW has a positive and meaningful impact on the competitive advantage and sustainable business life, while the innovation capacity has a partial intermediate role. In this context, the family-related goals reflected by SEW suggested that SEW is a useful structure in understanding the family business behavior, it has been shown that when it becomes more important for the business, family-related have gained competitive advantage with a sustainable business long-living.

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