Özet:

From a business perspective, ANZ technology strategy has positively influenced the organization performance both financially and non-financially. It has enhanced efficiency, connectivity, increased customer satisfaction and employee retention. ANZ’s overall performance has been enjoying positive trends over the past years, which can be strongly attributed to its development and investment in high technology infrastructure and complicated applications such as cypher cloud. ANZ firmly believes that building their technology competencies will be a competitive strength. With its technology vision “Automated, seamless, straight-through processing, E-banking with a human face’, ANZ technology infrastructure enables complex integration like CRM system to operate effectively. Besides, by using its technology and innovation to facilitate customer service and new business propositions, ANZ has worked to implement its Super Regional Strategy –a bank of global quality with regional focus. Key Words: ANZ Bank, Technology Strategy, CRM System.

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