Özet:

The influence of new media in the field of politics increasing in the context of developing technologies and both political parties and politicians has used the internet effectively. The use of social media draws attention as a frequently preferred new media area in this direction. As a matter of fact, this study evaluates the interaction between new media and politics in the context of social media use and in terms of political communication factor. This study, which examines the concepts of new media and political communication in its conceptual framework, examines the Twitter usage patterns of political party leaders through content analysis in the research phase. The study also seeks to answer the question of whether political party leaders in Turkey use the new media and Twitter platforms effectively. Therefore in the study, it is aimed to determine the level of political communication in the Twitter posts of political actors and to reveal how they apply this communication in reaching the voters.

Anahtar Kelimeler: