Özet:

Since the 1960s, increasing environmental pollution and experienced environmental disasters have made consumers more sensitive to the environment. Today, when consumption is constantly encouraged, environmentally sensitive consumers are in consumption taking into account the environment in consumption practices. The main objective of this research is to explore consumers’ perceptions and levels of knowledge about green products. Many research on consumer attitudes have investigated where the gap (gap) between consumer attitudes towards environmental products and purchasing behavior arises. However, research has not found a common share of why environmentally sensitive consumers don’t make green consumption. The main reason for this can be the diversified structure of green consumption. In this study, which uses the quality research method, it was discovered that, unlike literature, consumers’ knowledge of green products was limited to organic foods, easily soluble bags in nature and energy-saving household items. According to the research findings, participants pointed out that green products did not attract sufficient attention, the product packaging and labels were not informative. In short, participants perceive green products in the form of expensive, difficult to reach and unconsidered products.

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