Özet:

The elderly representative in the cartoons brings clues about the position of old age in the ideological and social power relationships. The aim of this study is to explore the forms of representation of the elderly in the indigenous children's cartoons on television, which have an important role in how an age perception is transmitted to young generations. The TRT Children's Channel was preferred because of the high tracking rate among the children's channels and the weight given to the local construction. In the context of the function of the elderly characters in the story and their position in social relationships, the cartoons named Musa and Cloud (a member of a wide group of families), Rafadan Tayfa (the elderly of the neighborhood) and Brother Ozi (the family member) were selected as examples. The old characters in these cartoons are analyzed by the method of qualitative content analysis in the framework of age theories. The traditional life is described in the Masa and Cloud cartoon that strengthens the emphasis of the new conservation on the tradition with the positive relationship that older characters have established with children; the 1980s in Rafadan Tayfa, through the relations that have turned from negative to positive, the old age is re-discovered in the neoliberal neighborhood life; the modern family life of today, the brother Ozi cartoon that characterizes the old character with the inadequate relationship that he has established with his surroundings, shows a mild structure between conservation and the neoliberal economy. In this context, despite being presented in the framework of different social organizations, the old representative and child-old relationship proposed in the indigenous cartoons is aligned with the statements that the new conservation in Turkey is producing in the cultural field.

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