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Peculiarities of Communicative Style in The Advertisement Genre in English and Russian University On-line Communication Discourse Analysis
2014
Journal:  
Vestnik Rossijskogo Universiteta Družby Narodov: Seriâ Lingvistika
Author:  
Abstract:

Intercultural communicative competence is one of the integral parts of translators’ skills. The article analyses national and cultural peculiarities of English and Russian communicative styles in the advertisement speech genre in university on-line communication to address the problem of translatability of lexical units. Furthermore, the study explains the use of particular linguistic means and communication strategies as related to the specific features of Anglo-Saxon and Russian linguistic cultures.

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2014
Journal:  
Vestnik Rossijskogo Universiteta Družby Narodov: Seriâ Lingvistika
Author:  
0
2014
Journal:  
Vestnik Rossijskogo Universiteta Družby Narodov: Seriâ Lingvistika
Author:  
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Vestnik Rossijskogo Universiteta Družby Narodov: Seriâ Lingvistika

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

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Article : 916
Cite : 2.146
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Vestnik Rossijskogo Universiteta Družby Narodov: Seriâ Lingvistika