Özet:

Anti-aging is a rapidly growing social movement in society. The negative attitude towards old age, which is one of the normal life periods, has been developed, and therefore the media has an important role in mediating old age. The purpose of this study is to make a qualitative analysis of the rhetoric about the aging of the written press and to identify the messages given to it through aging news. With this aim, 4 newspapers that have high circulation in Turkey at national level and one magazine’s annual publication of to the period in 2016 were screened retrospectively and identified 248 articles were taken into study. The texts and images of the news were analyzed by content analysis method. According to the findings of the study, the most mentioned issue in the news texts is that the aging can be prevented. The most common themes are aging-related risks and commercial direction of anti-aging. Nutrition and medical aesthetic applications come to the forefront among the anti-aging practices recommended by the news.

Anahtar Kelimeler: