Özet:

As part of corporate strategy, Corporate Portfolio Management (CPM) is at the heart of it. Simple matrices and other tools for managing the company's portfolio should not be the only way to use CPM. It includes strategic decisions made at the corporate level, like starting new businesses, allocating scarce resources to different business units, or getting rid of value-destroying divisions that don't add value to the whole company. This means that CPM should be very important to executives and investors, as well as strategic management experts. A recent study of the top multi-business companies in the world shows that top management thinks CPM is very important and relevant

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