Özet:

Today, social media has largely replaced the traditional media and has become a power that day by day comes out of being in life, rebuilds and regulates life with every moment. Social media is also used in parallel with instant communication, which it has provided with accessible content produced by millions of users worldwide; it is widely used in addressing various needs such as access to information, socialization, communication, advertising your business and leisure activity. This intense use is easily observable, without distinguishing between men and women, in a wide range of age and profession, both in individual, professional and amateur business arms. The hypothesis of the study is: “The increasing use of social media in society has led to a variety of changes in the important points of wedding photography, such as couples’ location preferences, photographers’ workload, income and expenditure balances, awareness, customer relationships.” In the framework of the study, a photographic studio, with at least 10 years of experience, 5 photographers have been faced-to-face deeply interviewed. The information that photographers give on the basis of their experience on the subject confirmed the hypothesis of the study. The study found that the use of social media directly and indirectly affected photographers and couples, and that both sides changed some of their preferences.

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