Özet:

Because of today’s constantly changing and developing competitive market conditions, consumers have to make purchasing decisions every day under the influence of information pollution. Marketers are developing new strategies to respond to the changing needs and needs of consumers. Marketing from oral to oral within these strategies provides a competitive advantage for when used in the service sector. This study is aimed at assessing the role of oral marketing in the choice of pre-school education institution. According to the research, a significant proportion of consumers receive advice when purchasing pre-school education services and people close to the people they receive advice (workers/friends, family, etc.). They have been identified as specialists in pre-school education. In terms of the role of oral to oral marketing, the perception of risk varies according to gender and profession, while the effect of oral to oral communication varies only in vocational groups. Idea search only differs according to the profession and income groups, and idea leadership differs according to gender.

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