Özet:

Covid -19 Pandemic has led the consumers to ramp up online shopping, promoted by Social media, Newspapers and Internet. Social media has a significant impact on buying decisions of the consumers. Advantages & disadvantages vary in these online promotions because under the Branded product flag, spurious products are promoted by catchy slogans, phrases. Affected by Covid Pandemic, greater access to information regarding product efficacy via Internet, places like YouTube, Government websites and social media have helped to spread online promotion of food and Health supplements. The products normally often available online, not just from specialist retailers but increasingly from retailers needs some rules and regulations. Food supplements come in variety of forms, with specific health properties or designed to assist with certain health issues or goals. These products tend to be made predominantly with few ingredients with specific effects such as Joint fuel 360, which is  a joint pain supplement aimed to help specific ailment. In this article the researcher would like to discuss a real case about the purchase of a health supplement affected online based on advertisement.

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