Abstract:

TV viewers have communication approaches that claim that they can develop active or passive behavior forms while receiving content. On the other hand, the question of how much television content is broadcasting the social culture is also a problem. The coding/coding method was developed by Stuart Hall for the capture of television impressions. This study has been discussed in the context of the viewing of the Prohibited Apple series, which has been broadcast on FOX TV screens since 2018. In the study using the intended sampling technique, 10 household women living in the center of the province of Trabzon were asked questions about the series through face-to-face interviews, how women were studied how they captured the coded messages in the series. The study found that more than half of women watched the series because they found it fun and fun. The majority of participants said that the women’s representations in the series were negative. Almost all of the participants believe that the series has damaged the Turkish culture. The women who participated in the study found that there was at least one element in the series that disturbed themselves. Some of the participants said they were similar to the players in the series, while half said they wanted to be in the place of a character on the knee.

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